If someone is talking about Indian women’s wear, then without discussing Saree that discussion couldn’t be complete. And if someone is discussing about designer’s Saree, then the name of Ritu Kumar, Nita Lulla are must. But today i am not going to discuss about Fashion designer’s designed sarees, but the Leading Fashion Houses of Indian ethnic wears. I am starting a series about Indian Leading Fashion Houses such as Jashn, Biba Ritu Kumar etc.
Today’s first installment is about the well
known leading Fashion House, Jashn. Founded By Chander & Rahuul Jashnani, this Fashion house is the fastest growing retail chain that promotes Indo-western as well as Ethnic wear. Style & Celebration are the synonyms of Jashn, they are catering Rich Industrialists like Tina Ambani, as well as the singing maestro Asha Boshle. Thay have chosen Former Miss India Celine Jaitley as their brand ambassador, who is sensuous as well as very much elegant. The main reason behind choosing Celina was She represented Indian women’s at the world stage.
The first Jashn store opened in R-Mall, Mulund (Mumbai) in October 2003, followed by Pune, Kolkata, Ahmadabad, New Delhi, Surat, Lucknow, Bangalore etc. They offers various types of sarees such as, Banarasis, south Indian Silks, Cottons, Chiffons, parsis Fusion wear, Bridal wears such as Lahengas and many more. They understand the changes of Indian Fashion Trends and changed their way of designing sarees.
They have currently shooting an ad campaign called “Pyramid therapy” in Cairo, Egypt.
We can hope that they will achieve more and more success in the coming future.
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