Branding the arts on a digital stage for a post-pandemic future

Performance venues, museums, and artists don the digital greasepaint, look for new identities, patrons and business models for a post-pandemic future

Topics
Coronavirus | Indian comedy shows | Lockdown

How does one recreate the experience of a live concert, a museum walk-through or, an evening soaked in laughter, when the venues are locked out and audiences are all locked up at home? For the past few months, this is a question that has riddled artists, theatre and auditoria owners and ticketing firms, as much as it has challenged brands that found themselves out in the cold, looking for ways to engage with consumers.

Be it hoary performance venues such as the NCPA (National Centre for Performing Arts) in Mumbai, or BookMyShow or the city’s museums and artists across …

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  • Exclusive content, features, opinions and comment – hand-picked by our editors, just for you.
  • Pick 5 of your favourite companies. Get a daily email with all the news updates on them.
  • Track the industry of your choice with a daily newsletter specific to that industry.
  • Stay on top of your investments. Track stock prices in your portfolio.

NOTE :

  • This product is a monthly auto renewal product.
  • Cancellation Policy: You can cancel any time in the future without assigning any reasons, but 48 hours prior to your card being charged for renewal. We do not offer any refunds.
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