In this fast pace of changing trends of fashion, if a company fails to bring something new within the gap of six months, they also decline from your position. So they keep innovate something new…
Few months back leading Jeans manufacturer Levi’s launched their new custom fit jeans for girls, ‘Levi’s Curve Id’ in India. In a press conference along with Chitrangada Singh, Illena D’Cruz, & Jacqueline Fernandez, Mr. John
Anderson, President & CEO of Levi’s Strauss & Co. unveiled the new collection.
According to Levi’s survey of more than 60,000 women, they found three basic body shape of women across the globe.
Slight Curve – designed to celebrate straight figures
Demi Curve – designed to fit even proportions
Bold Curve – designed to honor genuine curves
Demi Curve – designed to fit even proportions
Bold Curve – designed to honor genuine curves
The approx price of the jeans is INR 3,500.
Image Credit: Levi Strauss & Co
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