Gold shining bright! Prices cross Rs 60,000; sales surge up to 30% during festive season despite 5.5% rise in gold rates

Gold sales have witnessed a significant surge during the festive season. Leading jewellers report an increase of up to 30% in sales compared to the previous year. Despite a 5.5% increase in gold prices since the outbreak of the conflict, the demand for gold jewellery, especially necklaces, bangles, and heavy wedding jewellery, remains high.

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