Zomato should tweak its Zomato Gold programme – experts explain why

Zomato’s loyalty programme, Gold, has been driving volumes for the company. However, analysts and experts believe that the programme needs adjustments to improve profitability. While loyalty programmes are important for customer retention, the economics of the programme need to make sense in the long run.

Business News: Latest News on Business, Stock Markets, Financial News, India Business & World Business News