Dabur India’s CEO, Mohit Malhotra, expects the rural market to recover and match the growth rate of the urban market in the next three to four quarters. Despite disruptions caused by a lack of rainfall in some areas, factors such as an increase in minimum support prices (MSP), good winter crop sowing, and the upcoming election season are supporting the recovery. The company is also expanding its rural presence with low-priced packs. However, Malhotra noted that the urban market, driven by modern trade and e-commerce, will continue to contribute more to growth in the short term.
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