Google criticizes potential EU order to sell adtech business; argues it’s disproportionate and not right for advertising partners. Comments from Google’s director and vice president come after the company responded to EU charges. Google opposes divestment; says it’s an efficient part of their business. European Commission accuses Google of abusing its dominance in online advertising technology since 2014. Google argues that other firms have competing adtech businesses. Stakes are high for Google as advertising accounts for 79 per cent of total revenue.
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