Having completed two decades in fashion, designer Sabyasachi Mukherjee is now looking 20 years ahead. He doesn’t just want his brand to grow, he wants it to endure.
Q. Are you content with your journey so far?
A. More than contentment, there is anxiety. The bigger challenge now is, how do you sustain and move on to the next 20 years? I am working hard to ensure that this brand endures beyond my lifetime. So, the real battle starts now.
Q. How do you go about ensuring that?
A. Sometimes, it is important to keep building on an idea, repeating it again and again. I have been constantly criticised for being repetitive, but what we were trying to do is put a certain kind of future legacy into people’s minds. When I leave behind strong markers for the brand, I am sure they will hire other designers who will pick up from the brand’s archives and take it forward.
Q. Your latest show is named after China’s Kashgar Bazaar. Have you been there?
A. I have never been there. When I was doing my design collection at the National Institute of Fashion Technology in 1999, I was a middle-class boy who had never been on a flight. That collection was called Kashgar Bazaar. I wanted to do a collection that’s a confluence of cultures; for me, Kashgar is a mythical place.
Q. What does it take to be on the top of your game for so long?
A. I’m going to pat myself on the back and say that I am very hard-working and disciplined. I don’t drink, smoke, do drugs or party. I don’t go out in the world where I want people to tell me how good I am because a little insecurity is important for us to keep our naiveté alive.
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