Accenture Song, formerly known as Accenture Interactive, recorded $18 billion in revenue in the 2023 fiscal, a 14% increase from the previous year. It offers digital creative services and has doubled its revenue in the last five years. Accenture Song has acquired 40 companies, including ConcentricLife, a healthcare marketing agency. Under CEO David Droga, Accenture Interactive rebranded as Accenture Song to consolidate its acquisitions. Indian IT firms are lagging in driving creative digital solutions at scale, while Accenture Song has a strong network of CMOs for strategic engagements.
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