In the past one year, half the new customers that we have added are all pure play quick commerce customers, who often do not make planned purchases and end up buying 4-15 times a month from our platform,” said Seshu Kumar Tirumala, chief buying and merchandising officer at BigBasket. Goldman Sachs said Blinkit’s implied valuation – estimated at $13 billion – is now higher than that of parent Zomato’s core food delivery business, indicating the rapid growth of the segment.
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