The FMCG industry in India faced challenges in the September quarter due to subdued consumer demand and a decline in rural consumption. Factors such as persistent food inflation, uneven rains, and rising prices of commodities impacted the industry. Leading FMCG companies like HUL, ITC, and Nestle expressed concerns over these issues. The urban market showed growth, but small regional players gained market share in mass market products. Local players are expected to impact big companies in categories like detergent bars and tea.
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