Samsung bets on premiumisation with its 1st online-to-offline lifestyle store in India

Samsung is launching its first online-to-offline lifestyle store in the country. The store, which is located in Mumbai, will highlight Samsung’s top-of-the-line premium items through unique curated experiences and real-life scenarios. It will exhibit the company’s broadest premium portfolio, including smartphones, televisions, refrigerators, washing machines, and other products, harnessing the power of Samsung’s AI ecosystem.

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